22 Immutable Laws of Marketing: Violate Them at Your Own Risk
By Unknown Author.
Description
Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. Tour. - from Amzon
ISBN(s)
088730592X, 9780887305924